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Normani Kordei of pop group Fifth Harmony partners with American Cancer Society as a global ambassador
Feb 24, 2017
Young singer aligns to help increase awareness of breast cancer screening and HPV vaccination

ATLANTA, Feb. 24, 2017 /PRNewswire-USNewswire/ -- Normani Kordei, of the internationally acclaimed pop group Fifth Harmony, has partnered with the American Cancer Society as a global ambassador to help increase awareness about the importance of breast cancer screening and HPV vaccination. The fight against cancer hits close to home as Kordei's mother, Andrea, is a breast cancer survivor having been diagnosed when Normani was just 5 years old.

"I remember seeing my father shaving my mother's head in the bathroom after her chemo treatments; It was so traumatizing," Kordei says.

This heartbreaking memory of her mother, who she calls her role model and inspiration, was the catalyst for aligning with the American Cancer Society and an easy decision to make in helping to fight this horrible disease.

"My mom is my hero, and I wouldn't be the woman I am today without her," says Kordei. "I am so committed to this fight. I love the work the American Cancer Society does and being a global ambassador provides me an amazing platform to share my experience and story while growing up, support my grandfather who is currently undergoing treatment for prostate cancer, and honor the legacy of my Uncle Norman, to whom I am named after and never met, having passed from lung cancer at the age of 33."

The American Cancer Society is the nation's largest private, not-for-profit investor in cancer research and offers patient programs and services including free transportation to treatment, no-cost lodging at more than 30 Hope Lodge facilities in the U.S. and Puerto Rico, as well as education and prevention initiatives around the world.

"Cancer has touched my life and the lives of those I love, and now I'm ready to help all that I can in the fight," Kordei says.

"We are honored to have such a strong voice in Normani to help us save more lives from cancer," says Sharon Byers, chief development and marketing officer for the American Cancer Society. "Her passion and commitment at such a young age is remarkable. In November, Normani visited a hospital with us and watching her interact with patients young and old was special. She has the ability to put smiles on the patients who need that happiness most."

"Being only 20, it was especially tough to watch kids who were struggling," Kordei says. "But it was truly memorable and inspiring to see their parents provide support. It was really emotional yet rewarding when a few of the parents came up to me with tears in their eyes saying that it has been a long time since they saw their kids smile. That experience set the course and the desire to do more."

The American Cancer Society is the largest voluntary health organization dedicated to eliminating cancer as a major health problem, and it's because of her mother's breast cancer diagnosis that Normani is especially committed to increasing awareness about the importance of mammography among women in underserved communities. And as a young woman who has taken a step toward the prevention of cervical and other cancers through HPV vaccination, she is the perfect ambassador to share the message to make HPV vaccination a national and global public health priority.

"Vaccines are among the few medical interventions capable of achieving almost complete eradication of a disease," Byers says. "We have a cancer prevention vaccine that has been available for 10 years. They're safe and they work, yet in this country only about half of girls and boys who are vaccinated with the other vaccines recommended for preteens are getting vaccinated to protect them from cancer.

"It's not often there's an opportunity to prevent cancer, or in this case multiple cancers, with a single tool. Concerted efforts are needed so that the opportunity is not lost. Having a widely known and well-connected spokesperson like Normani, who has a pulse on the younger generation and a passion for working with kids, will help to educate today's parents and youth."

About the American Cancer Society:
The American Cancer Society is a global grassroots force of 2 million volunteers saving lives in every community. As the largest voluntary health organization, the Society's efforts have contributed to a 25 percent decline in the cancer death rate in the U.S. since 1991, driven by less smoking, better treatments, and earlier detection. We're finding cures as the nation's largest private, not-for-profit investor in cancer research, ensuring people facing cancer have the help they need and continuing the fight for access to quality health care, lifesaving screenings and more. For more information, to get help, or to join the fight, call us anytime, day or night, at (800) 227-2345 or visit cancer.org.

About Normani Kordei:
Normani was born in Atlanta and raised in New Orleans. She is one-fourth of the most popular girl group in the world, Fifth Harmony. The release of Fifth Harmony's sophomore album 7/27, on Syco Music/Epic Records, is the latest in a series of record-breaking accomplishments for the group. "Work from Home," the album's 3x-platinum certified first single, earned Fifth Harmony their first top 10 hit on the Billboard Hot 100, notching the top spot on both the Billboard Rhythmic and Pop Songs charts. The group's accomplishments on the charts add to an award-winning 2016, with first-time wins at the American Music Awards, iHeartRadio Music Awards, People's Choice Awards and Much Music Video Awards, their second win at the Kids Choice Awards, two wins at the MTV Video Music Awards & Radio Disney Music Awards and three wins at the Teen Choice Awards.

SOURCE American Cancer Society

For further information: Evelyn Barella, director, Media Relations, American Cancer Society, Phone 404-417-5863, evelyn.barella@cancer.org; Shannon Barr, vice president, Rogers & Cowan, Phone 310-854-8155, sbarr@rogersandcowan.com